UX in Logistics and Transportation

The smooth movement of people and objects is the norm. In order for UX and UI to truly influence the development of your logistics product, it is crucial to individually understand the specific challenges of the industry and apply them to your business. And we know that!

If you want to:


  • Find out what your users want

  • Keep existing customers engaged and gain new ones

  • Maintain order in the design and implement changes faster
  • stand out with the design of your brand against the competition 


And for this:

  • you do not know how to approach the change, so as not to spoil the current results

  • you see what problems your customers are facing and their scale, but you don't know why this is happening?

  • tailor UX activities to your strategy and business context

Do you need UX and UI improvements in your product?

If these challenges also face your organization -write us a message. During your initial consultation, we will talk about your situation and see if we are able to help you. UX experts will analyze your situation.

Companies that have invested in design, including user experience, have twice as much revenue as their competitors.

McKinsey

Key UX Challenges in Logistics and Transportation

Intuitive and responsive systems

Warehouse management (WMS) and transportation (TMS) systems are complex, so it is crucial to create intuitive and easy to use interfaces that will be easily adapted while maintaining familiar schemes.

Availability on different devices

Users should be able to use logistics applications on a variety of devices, including computers, tablets and smartphones. Therefore, it is important to design interfaces in such a way that the components are easily customized with different resolutions.

Adaptation to new technological challenges

Automation, AI and other technologies are changing the face of logistics. Companies need to be ready to implement innovations quickly.

Readability and access to data in real time

Users expect accurate and up-to-date information on the status of their shipments or travel data. Appropriate design of notifications and information must be contextualized so that the user does not waste time and remembers when to take action (pick up a package, go on a trip). It will be crucial to enable product users to analyze and interpret logistics data through clear and interactive visualizations.

Omnichannel customization

Logistics systems must be flexible and adapted to the needs of different users, regardless of their role in the supply chain. This means that both managers who manage logistics processes at a higher level and warehouse workers who carry out daily operational tasks should be able to use systems that meet their individual requirements and facilitate their work. As a result, the company can deliver consistent and effective user experiences at all levels of the organization as part of an omnichannel strategy.

Simplification and readability of processes

Processes, such as returns of purchases or stages of travel, must be simple and intuitive for both consumers and logistics operators such as couriers, drivers or ticket operators. This will help to avoid mistakes on the part of the consumer and improve costs and increase the efficiency of logistics operations.

Ecology and Economics

Integrating solutions that promote sustainability and CO2 reduction and informing users about the green aspects of logistics operations is extremely important. Maintaining a balance between introducing green solutions and controlling operating costs allows companies to achieve efficient and sustainable results.

How we work

Design Team on subscription

Design Team in subscription is a model where you receive ongoing care from a dedicated team of designers and researchers. Together with your team, they will build and develop digital products and services. The work of the team is valued at a single, fixed rate. This will help you avoid unforeseen costs, giving yourself predictability and control over your budget.

Design model

Our team consists of experienced people who have completed many projects in their career. Your product is always supervised by a person who will make sure that the solutions are carefully thought out.

See projects for the logistics and transport industry

Below you can see the best UX and UI implementations for digital products and services for the logistics and transportation industry. See projects completed by an experienced UX/UI team.

Frequently Asked Questions

Do I have to start cooperation with Workshop Zero?

No, you don't always have to start with Workshop Zero. There are situations when this step can be skipped, for example:

  • You have a specific task to do and you know exactly what you need.
  • You have already prepared a project brief containing all the necessary details, which allows you to start working immediately.
  • You have done a UX audit and have listed areas for improvement, which eliminates the need for additional preliminary examination.
  • You only need a UI design, without having to engage in the UX process.
  • You focus on creating a visual identity and need only branding services.
  • You only want to do research on user needs, without a full design cycle.
  • You need us to prepare desk research for you on a specific topic.
  • You are interested in undertaking permanent cooperation on product development.
  • You need to consult your project in the field of UX/UI or Research
What is Workshop Zero?

The Zero workshop is a 4-hour meeting where we will clarify the problems and challenges of your product/project together. Its purpose is to indicate several solution scenarios and choose the most optimal one for your product. One that you will be able to accomplish within a given time and budget. You can entrust the implementation of the project to us or ask another agency for it.

How to prepare for the workshop?

A week before the workshop we will meet for a 45-minute preparatory videoconference. Data we may ask you for:

  • information about your customers/recipients and their problems
  • if you have a customer service department, collect information about what problems customers/users come to them with
  • data from analytics, data on people, segments
  • Your current business strategy
Sample course and scope of the workshop

Sample Mileage:

  • presentation of micro audit,
  • analysis of your product prepared by Zima (or competitors, if your product does not already exist),
  • creating a list of elements that need to be worked through from your point of view,
  • describing the segments (persons) to which you direct your solution. Writing out challenges and problems to address,
  • grouping problems to be solved,
  • arrangement of selected problems to be solved on the matrix (important/not important, implementation/time-consuming),
  • talk about target solutions and those that could be implemented quickly (so-called quick-fix)
What will you leave the workshop with?

The final result of the workshop will be influenced by its entire course.

Examples of solutions that can be developed:

  • a list of solutions with a recommendation of the most optimal choice,
  • lista de fixos rapidos, ango soluções picais para ser implementada, que pode ser valor,
  • a concrete action plan with a full range of elements to be developed, tailored to your challenge/company,
  • describing the proto-persona and your current clients,
  • Assumptions of visual directions
  • ,
  • a proposal for a model of further cooperation.

Zespół, który realizował projekty w obszarze logistycznym

Marta Jakubowska - SobczakMarta Jakubowska - Sobczak
Marta Jakubowska - Sobczak
UX Designer | Researcher | Team Leader
Radek RejselRadek Rejsel
Radek Rejsel
Co-Owner | Strategischer
Kuba HornaKuba Horna
Kuba Horna
Senior UI | Visual Designer
Magdalena BarwinskaMagdalena Barwinska
Magdalena Barwinska
UX Designer
Iryna MamaiIryna Mamai
Iryna Mamai
UI Designer
Oskar PokorskiOskar Pokorski
Oskar Pokorski
UI Designer
Mateusz KarskiMateusz Karski
Mateusz Karski
UX & UI Designer
Dorota ZurkowskaDorota Zurkowska
Dorota Zurkowska
Projektmanager
Ilona SkarbowskaIlona Skarbowska
Ilona Skarbowska
Co-Owner | Strategy Designer
Magdalena BarwinskaMagdalena Barwinska
Magdalena Barwinska
UX Designer

Ask us any question

Have you come to us and have a question? Fill out this form and we will contact you as soon as possible and suggest the next steps. Are you sending this question on a weekend or holiday? Then we will call you back in the next business day.

Then, after an initial conversation, defining further cooperation, we will arrange a longer and in-depth conversation at a time convenient for both parties.

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