Blog about UX

Our success is the success of our customers. That is why we are happy that our projects support the achievement of their business goals, help them in attracting investors and win prizes!

User Experience in MedTech. Research with physicians on kidney perfusion

This is the story of a project that sounds like science fiction until you spend a few weeks in hospitals observing real clinical processes. At ZIMA UX, UI & Design Strategy, we conducted research and developed recommendations for a kidney perfusion device—a system where precision, timing, and high-pressure decision-making have a direct impact on human life.

Qualitative research

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What are the key takeaways from AI & MedTech CEE for UX and UI designers that you need to know in 2026?

In June 2026, Warsaw hosted the AI&MEDTECH CEE conference – Poland's largest event dedicated to artificial intelligence (AI) and innovation in healthcare. In this article, we will share the most important conclusions and observations from the conference, which could be crucial for designing digital products and services in the medical sector in 2026.

You come face to face with a tiger. What is your first reaction? Behavioral economics in UX.

You come face to face with a tiger. What is your first reaction? You open excel and start by processing the information, what is the best thing to do in this situation, or without thinking less, do you take your legs behind your belt and run away hoping that you will succeed?

Business results are bad? But what do you actually measure? UX measures

When a customer comes to us with a problem, they usually show us business results, missed goals, or infamous NPS results*. For us UX specialists, it is difficult to draw detailed conclusions from these measures.

What are the latest trends in furniture eCommerce? UX agency evaluates the eCommerce industry

Furniture eCommerce Trends — What Should You Look Out For? In Winter we have a lot of experience in cooperation with the eCommerce industry. That is why we have selected the most important trends for you and pointed out the biggest mistakes that stores can make in adapting them to their customers.

Customer satisfaction survey — everything you need to know

The story of this article began with a question, from a member of one of the business groups that can be seen in the main graphic.

How will you conduct a UX audit in the beauty industry? UX audit step by step

UX in B2B platforms. How to improve the quality of shopping for a business customer?

How can using trends in furniture ecommerce accelerate the growth of your business? Increasing conversions, adapting the appearance of the site to the needs of the user and taking care of the quality of the UI of the page are just a few of the areas that we have touched on in this complete guide to the latest trends. 

How not to get lost in the crowd? Try competitor research.

Our clients often come to us saying, “I see this and that in our rivals. I want to have it!” Why does the equation to the competition often not give an advantage? If we are all the same, the customer doesn't care which brand they turn to.

What is the future of Complementary Services (VAS) and how to match your customer.

We recently had the opportunity to talk to UX Poland participants at the World Cafe panel about the future of VAS in banking. VAS (Value Added Service) is a non-bank added service.

UX design in B2C and B2B e-commerce. Are they really that different from each other?

Why does this question arise so often? After all, in both of these cases, at the end of the buying process sit customers, whose goal is to find the best offer for themselves or for their business.

Why Focusing on Fixing Mistakes Can Be Your Enemy Deming method

Mistakes are inevitable, although we try to avoid them at all costs. We also often talk about “learning from mistakes” and indeed — in most cases, this is a wonderful thing. But what happens when we focus our efforts solely on correcting mistakes?

“Don't make me think” — what needs does the user have?

Incidentally, it is also the title of one of the most important books on user experience, written by Steve Krug. Steve rightly noted that the user wants to put as little effort as possible into operating the product, achieving maximum results. Best from the first second.

How can UX/UI design help solve your business problems?

Running a business has always gone hand in hand with a lot of problems to solve. Today, the market for digital products is even more competitive, and the requirements and needs of customers change quickly and often. Businesses must therefore look for innovative ways to attract and retain customers.

Measure of your success: How do you ensure that your digital products meet user expectations?

Millions of people around the world use stairs every day. We do it reflexively, without thinking about it. Would any of us be able to give you the ideal stair step height? Do any of us realize that such a height exists?