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49. How to help clinics sell the experience through the website?

49. The ideal site of a medical institution

Twoja strona internetowa to dziś coś więcej niż wizytówka. To punkt styku z pacjentem, kanał sprzedaży usług i przestrzeń, która buduje zaufanie do marki Twojej kliniki.

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Ale jak sprawić, by faktycznie sprzedawała — nie tylko zabiegi, specjalistyczne zabiegi, ale całe doświadczenie związane z opieką?

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W tym odcinku rozmawiamy o tym, jak zaprojektować idealną stronę internetową placówki medycznej, która odpowiada na realne potrzeby pacjentów i cele biznesowe. 

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Mówimy o tym, jak dopasować ofertę do różnych ścieżek leczenia, jak przygotować się do wdrożenia nowej strony i jak uniknąć decyzji „na oko”. 

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Poruszamy też temat strategii, funkcjonalności, wizerunku i dostępności — czyli wszystkiego, co wpływa na skuteczność cyfrowej obecności placówki medycznej.

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🔥 Therefore, in this episode we tell you:

  • You are planning to put up or rebuild your medical brandj websites,
  • You want to better understand how to market your services and expertise through the site,
  • Your website still does not meet WCAG and SEO requirements
  • How to use data to design smartly
  • What a strategy workshop and Look & Feel look like

⚒️ Tools we use:

  • ChatGPT: support in generating content and editing texts, searching for concepts, organizing statements
  • Perplexity AI: tool for quick research and verification of information, searching for sources, pulling a short summary of long reports/articles
  • Mid Journey: creation of graphics, illustrations and visualizations of personas - the quality of this tool has improved strongly recently, and we are fine-tuning better prompts
  • Luma AI: creating videos with the help of artificial intelligence
Not everything that doesn't sell online is automatically unnecessary - it may simply be poorly displayed, invisible or not understood by the patient.

We encourage you to subscribe to our podcast! If you are interested in the topic of customer experience in the digital world and how design can support the achievement of business goals then stay with us.

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Every two weeks, we share our and our clients' knowledge.‍We would appreciate you sharing the link to this episode with people you want to help develop their business or their own competencies.

Episode Guest

Damian Strzelczyk

Owner: Tutlo

Co-founder of Tutlo. Empowering English Learning in the Best Way Possible: On-Demand, with Live Tutors, and Personalized Paths. 40K+ Customers | 500+ Companies | Trusted by Żywiec, Orange, Maspex, and More.

Co-founder of Tutlo. Empowering English Learning in the Best Way Possible: On-Demand, with Live Tutors, and Personalized Paths. 40K+ Customers | 500+ Companies | Trusted by Żywiec, Orange, Maspex, and More.

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48. Od freelancera do lidera – jak zmienić myślenie i skalować biznes?

If you run a business and want to learn how to stop being a bottleneck in your own business, this episode is for you!
If you run a business and want to learn how to stop being a bottleneck in your own business, this episode is for you!

47. How has leading the Winter changed us? Lessons worth knowing

Does running a business change people? What mistakes have we made in the last three years of running Winter and what can we protect you from them? This episode is a collection of our lessons that can help you avoid similar pitfalls in business.
Does running a business change people? What mistakes have we made in the last three years of running Winter and what can we protect you from them? This episode is a collection of our lessons that can help you avoid similar pitfalls in business.

46. Kto tworzy produkty medyczne w 2025 roku? 🩺 Rozmowa z dr Agnieszką Siennicką

To talk about the future of the medical industry combined with technological possibilities, we invited Dr. Agnieszka Siennicka, who is involved in numerous initiatives aimed at implementing digital medicine methods in clinical and scientific work.
To talk about the future of the medical industry combined with technological possibilities, we invited Dr. Agnieszka Siennicka, who is involved in numerous initiatives aimed at implementing digital medicine methods in clinical and scientific work.
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