51. “Difficult emotions play a major role here” Designing the patient path for the medical industry
In this episode, we talk to Ewelina Barylska, President of the Management Board Wratislavia Medica, on how to combine empathy, technology and management in the design of the patient experience.
There are several such moments that generate stress for patients and their families - even at the stage of online appointments.
Therefore, the good patient path on the website is a holistic view of the entire treatment process, which ultimately reduces stress and brings a sense of security to those involved in the process: the medical service, patients and those who support the sick person. Such care is not only about the stage of the site visit, but anticipating the needs of patients during diagnosis, treatment and the overall recovery process.
But is it possible in medical institutions to reconcile all these needs at all?
Empathy, frustration, anticipating the needs of a wider target group (patient, family, doctors, AI support) - for the latest conversation about the challenges of the medical industry, we invited Ewelina Barylska, President of the Management Board of Vratislavia Medica, a leader who for years combines effective management of healthcare facilities with concern for the real needs of patients.
In this conversation, we combine the psychological and technical aspect of patient experience design in the medical industry
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🔥 Therefore, in this episode we tell you:
- I take care of the emotions of patients who are going through the process of diagnosis?
- What does the patient path look like on the website of the medical institution?
- How does the patient path connect to the work of the medical staff on the website?
- Why do patients prefer to use AI during diagnosis?
- How can a medical facility benefit from business practices?
⚒️ Tools we use:
- ChatGPT: support in generating content and editing texts, searching for concepts, organizing statements
- Perplexity AI: tool for quick research and verification of information, searching for sources, pulling a short summary of long reports/articles
- Mid Journey: creation of graphics, illustrations and visualizations of personas - the quality of this tool has improved strongly recently, and we are fine-tuning better prompts
- Luma AI: creating videos with the help of artificial intelligence
Słucham, obserwuję, szukam dialogu.
Dlatego tak ważne jest, by patrzeć na proces leczenia nie tylko przez pryzmat procedur, ale także doświadczeń i emocji.
- Ewelina Barylska
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During a 15-minute conversation with an expert, you can discuss, among other things, how to improve customer satisfaction, design and test an MVP, create an attractive and competitive product design, conduct a UX, UI audit, or make the purchase path easier.