Le Monde Du Parasol - see how we built e-commerce for the HoReCa industry

When design meets functionality, even an umbrella in a restaurant can become a symbol of style. In this spirit, we designed an e-commerce platform for our client, Le Monde Du Parasol brand, a premium umbrella manufacturer for the French market.

Discover the story behind the design of a platform that emphasizes the exclusivity and high quality of products, but above all sells a lifestyle, not just a product.

200

working hours

months

designers

Industry:

HoReCa

Market:

France

Produkt:

e-commerce

Strona:

Le Monde Du Parasol

About the project

The platform was designed with an emphasis on intuitive navigation, aesthetics referring to the prestige of the brand and reliability of operation, which allowed the client to effectively build a strong digital presence and reach a quality-conscious audience in France.

Character of the brand

Połączyliśmy minimalistyczny Look&Feel z intuicyjną, czytelną nawigacją. Dzięki temu platforma nie tylko sprzedaje produkty, ale tworzy i utrwala przekaz luksusu — od pierwszego zrzutu ekranu aż po finalizację zakupu.

E-commerce dedykowany dla dwóch segmentów 

The client wanted to create a homepage that would guide two segments through the sales process: individual customers and business brands.

Range

Workshops
Look&Feel
UX/UI
Design System

Design model

Duration: 3 months

Design challenge

The French HoReCa sector is one of the most demanding industries in Europe — customers of luxury hotels and restaurants attach importance not only to the quality of the product, but also to the history that the brand tells.

Our challenge was to design from the ground up an e-commerce platform for a new premium umbrella brand, connecting two worlds: the HoReCa industry and individual customers.

The project required a minimalist, modern design and intuitive navigation that capture the character of the brand and support a smooth purchasing process.

Workshops

We started the creative process with a workshop with the client, which allowed us to define precisely the business objectives and the key needs of the users. Thanks to this, we were able to empathize with the specifics of the French premium market and collect requirements for responsiveness, ease of use and visual communication. The workshop also made it possible to set priorities and to clarify expectations regarding the final result.

Mariusz Szubert

Marketing Manager

Winter UX delivered projects on time and fully ready for implementation. The team was responsive, responded flexibly to changes and kept in constant contact via email and during online meetings.
To, co szczególnie doceniliśmy, to ich świetne zrozumienie naszej branży i poukładane, metodyczne podejście do pracy

Look & Feel

The visual design was based on aesthetics corresponding to the premium brand Le Monde Du Parasol. We opted for elegance, minimalism and subdued, warm, albeit contrasting colors, which emphasize the character of the products. We have taken care of stylistic consistency and functionality through the use of strongly geometric, minimalist interface elements.

Principles and visual elements of the brand -Design System

It is a set of rules and visual elements that guarantees the consistency of the brand and facilitates the further development of the store.

Thanks to it, the client is sure that even after the end of the cooperation, the website can be easily developed by each team - maintaining the colors, typography, proportions and style of the brand.

This “DNA” of the brand helps maintain aesthetics and usability, while allowing you to implement changes, updates or new features faster — without the risk of losing brand identity.

When designing for the client, we thought not only about the launch, but about the entire lifecycle of the platform — so that it could grow with the brand beyond our collaboration.

In 3 months we designed an online store

Within three months, the client received a ready-made design of an online store, which allows him to confidently enter the French market of premium brands.

The created platform combines elegant appearance with simple operation — thanks to which the brand can effectively reach both demanding HoReCa customers and individual customers.

At Winter, we believe that well-designed e-commerce is not only a sales channel, but also a space for building emotions, reputation and long-term brand value.