Experience strategy for your product
Do you want to stand out in a market full of solutions similar to yours? We will help you design a unique experience that will make your users love using your solution. We will design and implement measures that bring you closer to your user and measure the scale of success.
How we develop an experience strategy
Strategic analysis
We will start by analyzing the strategy of your product. We will make sure what your brand promise is, the solution and the value it delivers to customers, and how these issues are implemented and addressed in communication across the user journey.
Research
We will check what customers think of you. We will start by conducting exploratory research with users (we will conduct in-depth individual interviews, diary research, for example). We will explore what the competition is doing, collect benchmarks and trends to be able to be inspired in the process of creating solutions.
Strategy design
Based on research findings and strategic goals, we will create design assumptions that will tell us what unique customer experience we want to provide. Then, together with your team, we will take care of generating solutions. We turn those with the greatest potential into solutions in the form of mock-ups or prototypes.
Testing with users
Prototypes of solutions — for example in the form of interface mockups — will be shown to your customers. We will ask you to indicate the best elements. Thanks to this, we will identify those that aroused positive and expected emotions in customers. We turn the selected elements into the final solution.
Development and implementation of the solution
We will select the right competencies to design a complete product that will deliver the expected experience. We will consult the project at implementation so that the end result does not deviate from the design.
Design, implementation and analysis of measures of experience
Our team will prepare a set of measures that will allow us to assess the impact of the project on the customer experience and customer satisfaction. We will use ready-made frameworks such as HEART score or Customer Satisfaction (CSAT), but we will also design our own specific measures to measure a given experience. We will periodically analyze them to improve solutions and achieve better results.
Experience strategy design team for your product
Companies that have invested in design, including user experience, have twice as much revenue as their competitors.
Frequently Asked Questions
The Zero workshop is a 4-hour meeting where we will clarify the problems and challenges of your product/project together. Its purpose is to indicate several solution scenarios and choose the most optimal one for your product. One that you will be able to accomplish within a given time and budget. You can entrust the implementation of the project to us or ask another agency for it.
A week before the workshop we will meet for a 45-minute preparatory videoconference. Data we may ask you for:
- information about your customers/recipients and their problems
- if you have a customer service department, collect information about what problems customers/users come to them with
- data from analytics, data on people, segments
- Your current business strategy
Sample Mileage:
- presentation of micro audit,
- analysis of your product prepared by Zima (or competitors, if your product does not already exist),
- creating a list of elements that need to be worked through from your point of view,
- describing the segments (persons) to which you direct your solution. Writing out challenges and problems to address,
- grouping problems to be solved,
- arrangement of selected problems to be solved on the matrix (important/not important, implementation/time-consuming),
- talk about target solutions and those that could be implemented quickly (so-called quick-fix)
The final result of the workshop will be influenced by its entire course.
Examples of solutions that can be developed:
- a list of solutions with a recommendation of the most optimal choice,
- lista de fixos rapidos, ango soluções picais para ser implementada, que pode ser valor,
- a concrete action plan with a full range of elements to be developed, tailored to your challenge/company,
- describing the proto-persona and your current clients,
- Assumptions of visual directions
- ,
- a proposal for a model of further cooperation.
No, you don't always have to start with Workshop Zero. There are situations when this step can be skipped, for example:
- You have a specific task to do and you know exactly what you need.
- You have already prepared a project brief containing all the necessary details, which allows you to start working immediately.
- You have done a UX audit and have listed areas for improvement, which eliminates the need for additional preliminary examination.
- You only need a UI design, without having to engage in the UX process.
- You focus on creating a visual identity and need only branding services.
- You only want to do research on user needs, without a full design cycle.
- You need us to prepare desk research for you on a specific topic.
- You are interested in undertaking permanent cooperation on product development.
- You need to consult your project in the field of UX/UI or Research
Listen to the UX Podcast
Let's design it together!
Want to build an experience strategy for your product? Make an appointment with us for a consultation. We will be happy to talk about the expected experience of your users. We will offer you a model of cooperation and prepare a quote.
